Privacy Policy

Last Updated: 24 August 2026

At DG Attire, accessible from https://dgattire.com/, we respect your privacy and are committed to protecting the personal information you provide to us.

This Privacy Policy explains what information we collect, why we collect it, how we use it, when we may share it, and the choices available to you when you use our website or purchase products from us.

By using our website, creating an account, placing an order, or otherwise providing your personal information to us, you acknowledge the practices described in this Privacy Policy.

1. About DG Attire

DG Attire is an online clothing store serving customers within India.

Website: https://dgattire.com/
Email: dgattiree@gmail.com
Phone/WhatsApp: +91 8780783472
Business Location: Surat, Gujarat, India

For privacy-related questions or requests, you can contact us using the details above.

2. Information We Collect

We may collect different types of information depending on how you use our website.

A. Information You Provide Directly

When you create an account, place an order, contact us, subscribe to marketing communications, or interact with our website, we may collect information such as:

Full name
Email address
Mobile/phone number
Billing address
Shipping/delivery address
Account username and password
Order details
Products purchased
Payment-related information necessary to process your transaction
Communication and customer-support information
Information you voluntarily provide through forms, messages, reviews, or other interactions

Please do not provide unnecessary sensitive personal information through our website or customer-support channels.

B. Payment Information

When you make a payment, your payment may be processed through third-party payment service providers such as Razorpay, Cashfree, Stripe, or other payment providers made available on our website.

DG Attire generally does not need to store your complete card, banking, UPI, or other payment credentials on its own servers. Payment information may be collected and processed directly by the applicable payment service provider according to its own privacy policy and security practices.

For Cash on Delivery (COD) orders, we may collect the information necessary to process, verify, deliver, and complete your order.

C. Automatically Collected Information

When you visit our website, certain technical information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Pages visited
Website interactions
Approximate location derived from technical information
Date and time of visits
Referring website or source
Other technical and usage information

This information may be used for website operation, security, analytics, performance improvement, advertising measurement, and fraud prevention.

3. How We Use Your Information

We may use the information we collect for purposes including:

Processing and fulfilling your orders
Delivering products to you
Confirming and verifying orders
Processing payments
Providing customer support
Managing your DG Attire account
Communicating with you about your orders
Sending order confirmations, shipping updates, delivery updates, and other service-related communications
Handling returns, exchanges, cancellations, refunds, and customer requests
Improving our products, website, services, and customer experience
Understanding how visitors use our website
Measuring advertising and marketing performance
Showing relevant advertisements
Preventing fraud, misuse, unauthorized activity, and security threats
Maintaining website security and functionality
Complying with applicable legal and regulatory requirements
Communicating promotional offers, new collections, discounts, and other marketing information where permitted and where applicable consent or another lawful basis is required

4. Marketing Communications

If you choose to receive marketing communications from DG Attire, we may contact you through:

Email
WhatsApp
Other communication channels that you have provided or consented to use

Marketing messages may include information about new collections, offers, discounts, products, sales, and other DG Attire updates.

You can request to stop receiving promotional communications at any time by contacting us at:

Email: dgattiree@gmail.com
Phone/WhatsApp: +91 8780783472

Stopping promotional communications will not necessarily stop essential service communications relating to your orders or account.

5. Cookies and Similar Technologies

DG Attire may use cookies and similar technologies to help operate, secure, analyze, and improve the website and to understand how visitors interact with our services.

These technologies may be used for purposes such as:

Website functionality
Remembering preferences
Analytics
Understanding website traffic
Measuring advertising performance
Improving user experience
Marketing and advertising

We may use services such as Google Analytics, Google Ads, and Meta/Facebook Pixel, which may use cookies or similar technologies to collect information about website interactions and advertising performance.

You can manage or restrict cookies through your browser settings. Disabling certain cookies may affect some website functionality.

Where required by applicable law, DG Attire will provide appropriate notice and obtain consent before using cookies or similar technologies that require consent.

6. Google Analytics

We may use Google Analytics to understand how visitors interact with our website.

Google Analytics may collect information such as website visits, pages viewed, device information, browser information, and interactions with the website.

This information helps us understand website performance and improve our services.

Google may process information according to its own privacy policies and terms.

You can learn more about Google’s privacy practices through Google’s official privacy resources.

7. Google Ads

DG Attire may use Google Ads and related advertising technologies to promote our products and measure advertising performance.

These technologies may collect information about interactions with our website and advertisements, including information used for conversion measurement, audience analysis, and advertising optimization.

Where applicable, Google may use cookies or similar technologies for these purposes.

8. Meta/Facebook Advertising

DG Attire may use Meta Pixel and related Meta advertising technologies to understand website activity, measure advertising effectiveness, and help us deliver or evaluate relevant advertising.

Meta may collect information about interactions with our website and advertisements through cookies or similar technologies.

The information collected by Meta is subject to Meta’s applicable privacy policies and terms.

9. Sharing of Information

We do not sell your personal information as a standalone product.

However, we may share necessary information with trusted third parties when required to operate our business and provide our services.

These may include:

Payment Service Providers

We may share necessary transaction information with payment providers such as:

Razorpay
Cashfree
Stripe
Other payment providers available through our website

Shipping and Delivery Partners

To deliver your orders, we may share necessary information such as your name, phone number, and delivery address with shipping and logistics providers, which may include:

Shiprocket
Delhivery
Blue Dart
Other delivery partners used to fulfill your order

Technology and Service Providers

We may use third-party providers for services such as:

Website hosting
Website security
Analytics
Advertising
Customer support
Email communication
WhatsApp communication
Website maintenance
Fraud prevention
Technical services

These providers may process information only as necessary to provide their services to us or as otherwise permitted by applicable law.

Legal and Regulatory Requirements

We may disclose information when reasonably necessary to:

Comply with applicable laws or legal processes
Respond to lawful requests from authorities
Protect our rights, property, or safety
Investigate fraud or security issues
Enforce our policies and agreements
Protect our customers or others from harm

10. International Processing

Some third-party service providers used by DG Attire may process or store information on servers located outside India.

Where personal information is transferred, processed, or stored outside India, we will take reasonable steps and comply with applicable legal requirements relating to such processing and transfers.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

Processing and fulfilling orders
Maintaining customer accounts
Providing customer support
Handling returns, refunds, and disputes
Maintaining business and transaction records
Preventing fraud and security threats
Complying with applicable legal, tax, accounting, and regulatory requirements
Resolving disputes and enforcing agreements

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

12. Account Information

If you create an account on DG Attire, you are responsible for keeping your login credentials confidential.

You may contact us if you want assistance with your account or wish to request deletion or correction of information associated with your account, subject to applicable legal and operational requirements.

13. Data Security

We take reasonable measures to protect personal information against unauthorized access, misuse, loss, alteration, disclosure, or destruction.

These measures may include appropriate technical and organizational safeguards.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

Therefore, while we work to protect your information, we cannot guarantee absolute security.

14. Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal information, including the ability to:

Request information about personal data processed by us
Request correction of inaccurate or incomplete information
Request deletion of personal information where applicable
Withdraw consent where processing is based on consent
Request information about how your personal information is being used
Request information regarding certain third parties with whom your information has been shared, where applicable
Raise a grievance or privacy-related complaint

India’s Digital Personal Data Protection framework provides rights and obligations relating to digital personal data, and applicable requirements may come into effect according to the government’s notified implementation timeline.

To exercise an applicable privacy right or submit a privacy request, contact us at:

Email: dgattiree@gmail.com
Phone/WhatsApp: +91 8780783472

We may need to verify your identity before processing certain requests.

15. Withdrawal of Consent

Where we process your personal information based on your consent, you may withdraw that consent by contacting us.

You may contact:

Email: dgattiree@gmail.com

Please understand that withdrawing consent does not affect processing that was lawfully carried out before the withdrawal.

Withdrawal of consent may also affect our ability to provide certain services where the relevant information is necessary to provide those services.

16. Children’s Privacy

Our website is intended for general consumers and is not knowingly intended to collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us in circumstances where such collection is not permitted, please contact us so that we can review and take appropriate action.

17. Third-Party Websites and Services

Our website may contain links, integrations, payment options, advertisements, or services provided by third parties.

These third parties may have their own privacy policies and terms.

DG Attire is not responsible for the privacy practices of third-party websites or services that are not controlled by us.

We recommend reviewing the privacy policies of third-party services before providing them with personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

Our business practices
Our website
Payment or delivery services
Analytics and advertising technologies
Applicable laws and regulations
Data protection requirements

When we make changes, we may update the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

19. Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal information, please contact us.

DG Attire

Email: dgattiree@gmail.com
Phone/WhatsApp: +91 8780783472
Location: Surat, Gujarat, India

For privacy-related requests, please clearly mention “Privacy Request” in your email subject line where possible.

We will review and respond to privacy-related requests in accordance with applicable law and our applicable procedures.

20. Consent

By using the DG Attire website, creating an account, placing an order, or voluntarily providing personal information, you acknowledge that you have read and understood this Privacy Policy.

Where applicable law requires consent for a particular processing activity, DG Attire will seek the required consent through an appropriate mechanism.